Your
website.

When an owner says, “but it works for me,” they are usually right. The problem is that customers may be seeing something different.

A person holding an open laptop in an office corridor, leaning against a glass wall with server racks lit blue behind it

The owner sees a different site

You may be signed in, using a familiar device on a fast connection, with parts of the site already cached. You also know what every button is meant to do. A first-time visitor has none of those advantages, so their experience can be very different from yours.

This is not a subtle effect. It routinely hides a contact form that silently fails, a phone link that does nothing on a phone, and content that only logged-in visitors can see. None of it is visible from the chair the site was built in.

The checks are quick and nobody runs them

The useful response is not an audit. It is a handful of checks that take about a minute each and need no tools: look at the site signed out, on a device that has never visited it, on mobile data rather than your own connection. Then use it rather than looking at it, submit your own form, tap your own phone number, complete your own booking.

That last distinction does most of the work. A form can render exactly as designed and still refuse every click, because something invisible is sitting on top of it. Nothing about the appearance reveals that, which is why anything you have never actually used yourself should be assumed broken.

Who can use it is a legal question as well as a decent one

The Americans with Disabilities Act applies to what businesses open to the public offer, and the Department of Justice says that includes online services. Its guidance does not name a single mandatory technical standard. Instead, it points to the Web Content Accessibility Guidelines and says businesses have flexibility in how they comply.

Flexibility is not the same as latitude about the outcome, and the practical version of this is less daunting than it sounds. Two of the most common failures cost nothing to find: can the site be operated with the keyboard alone, and is any important signal carried only by colour? Both are checkable in a few minutes by the owner.

What breaks silently

A single script error can stop other parts of a page from working while the layout and text still look normal. Forms, booking tools, and phone links can fail quietly, even though they are often the parts that bring in business.

And a change can be live and invisible for hours. After an edit, “it still looks the same” is not evidence that it did not work; it is often evidence that you are being served a cached copy. Check from another network before concluding anything.

The 2 pages in your website

01

Why your site looks fine to you

Signed in, on your own machine, on your own connection, you are the worst available judge of your own website. Six checks, about a minute each.

02

Websites and the ADA

The Justice Department says the ADA applies to what a business offers online, names no single technical standard, and explains what that leaves you to decide.

Shorter answers

It looks fine on my machine. Is that enough?
No, it is the one machine where it is guaranteed to look fine. Check signed out, on a device that has never visited the site, on mobile data. Why your site looks fine to you.
I changed something and nothing happened.
Content delivery networks keep a copy of your pages near your visitors, which is what makes sites fast. After a change, some visitors keep receiving the old copy until it expires, and you may be one of them.
The page loads, so it works.
Not the same thing. A single script error can leave the layout and the text intact while every interactive part is dead, and those are the contact form, the booking widget and the phone-tap link.
Does the ADA apply to my website?
The Justice Department’s guidance states that Title III “prohibits discrimination against people with disabilities by businesses open to the public”, and that such businesses must ensure what they provide “including those provided online” is accessible. Websites and the ADA.
Is there an official standard I have to hit?
The DOJ does not mandate one. It says existing technical standards “provide helpful guidance” and names the Web Content Accessibility Guidelines among them, while stating that businesses “have flexibility in how they comply”.
Can I test keyboard access myself?
Yes, and it takes a minute. Load the site, put the mouse down, press Tab repeatedly. You should always be able to see where you are, reach everything that matters, and get back out of anything you entered.
Is colour enough to show an error or a selection?
No. When the only difference between two states is colour, some visitors receive no signal at all. Say it in words as well. It costs nothing and makes the site usable by more people.
How would I know if my contact form is broken?
By submitting it. Test by doing rather than by looking: a form can look perfect and be impossible to use, and nothing about the appearance gives that away.

Look like the business you are.

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